Monday, 3 December 2012

Analysing the "Q" magazine

The master head looks like logo it is just a single letter in simple structure, underneath the “Q” letter is a small strap line “a different kind of music” it is included in the master head. It is placed on the left hand side on the top of the magazine.  I think this position of the master head is because is because a person in the Europe and USA reads from left to right hand side. The style of the lettering on the master head is simple where the “Q” is bigger so it stands out where the rest of the logo (master head) tag line included is written in much smaller font, the style of lettering is thinner so it looks simple and also shows that the “Q” the name of the magazines the most important. The master head takes 15 % of the cover. I think master head is very interesting, many other magazines uses the master head at the top of their magazines and it is spread along the cover. The colours used on the master head are very unique. The master head is in red box where the writing is white so it is easy to see as it stands out.

“A different kind of music” is the tag line on the master head; this makes the magazine look independent and interesting. The readers will think that they will find different information in this magazine then in any other magazine. It also show that the readers like different music they like to be different than anyone else and it makes the reader fell unusual. The range age of the Q magazine is 25-45 years old. The readers are mainly males. By looking at the cover picture there “Lily alien” is represented half naked this makes me think that this magazine is mainly for male as it brings male attention. The phrase of the “Male gaze” is that the male used to be in charge in media, all the programs and all the business aspects. It was all about the male attentions and attraction. The male is very interested in female bodies.

The cover lines in the q magazine are on the top right hand side of the page in a column. Usually the magazine layout is different the cover lines are at the bottom of the master head where in the Q magazine it is at the same level as the masthead. I think the position of the cover lines is that this is what brings the reader’s attention and the Q magazine what their readers to see is, it is also very important is the magazine as important as the name of the magazine as the cover lines is that the readers what to read it has to be shocking and shows as very important.  This makes the image look very big and the image is shown in full. (The reader can see full picture of the model.) Spread from left to right side. This makes connection with the image. This picture represents female. The lettering is quite big and thick so it is easy to spot. The lettering is white, black and red this appear to male. Word “beast” is blue and this connects with Lily Alien. The image shows lily alien with 2 animals and this is comparing with the word beast. The audience can see that she is like an animal (dangerous beast). There are 3 bands mentioned in the Q magazine cover as they are promoting the bands and stories that can be finding in the magazine. There is word “55pint interview” is used to grab the male attention as this is a type of male joke and this is addressed to the male population.

There are only 68 words used on the magazine cover. This makes the magazine look very professional as not many people like a lot of text especially when this is music magazine and the reader has the idea and expect pictures and music lists not full pages of text.   There are only 9 words in the centre of the image so the image is shows in full and this makes the connection with person shown on the picture. In the picture Lily Alien is turned around so we can see her back and she is turned left (looking left as well as at the readers). So the picture shows the left side of the face. On the picture she is wearing tights (black) and shorts (silver and black) so this is making contrast, with the magazine as the lettering is mainly black and white. The cover line crosses right in the middle of her body, so it stands out. Her surname is written in white cover so when it crosses her shorts it stands out on the patters on her cloths. The words written is in smaller font “& her wicked wicked ways” is it written in black and red so it is producing contrast, there is also literation and repetition used.

The cover lines at the bottom of the page say “elbow// how to buy queen // Pete Doherty & the hardest working corpses in music” it is much more different sort of bands that the main cover line. The cover contain the most popular/famous bands as this shows that the q magazine shows the audience the artist they are interested in. the readers want to read about the artist they are listing music, so it is more likely that somebody will buy magazine that contain fresh news about popular artist. By presenting their selves the artist is promoting the magazine also the artist is getting pay for it.

The Q magazine also publishes music groups like U2 and Oasis. The Q magazine involves other media like radio in the UK. The also use social networks like twitter and Facebook to advertise and become more popular.


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