Meaning of key wards.

As part of my research I have looked at key wards that I will be using to write my essays and explaining the contents of magazine.

# Semiotics- the study of signs. Examines how symbolic, written and technical signs construct meaning.
#Signifier- the sign; word,colour or imagine (e.g. the colour Blue).
#Signified- the concept/ meaning/ associations that the sign refers to (e.g. Blue is often associated with sadness or the sea ect.)
#Advertorial- an advertisement which is disguised as part of the editorial content of the newspaper or magazine.
#Banner- front page headline which goes across the full width of the page.
#Brand identity- that which distinguishes one magazine or newspaper from another and enables the target audience to recognize it easily.
#Byline-name of journalist who has written the article.
#Caption- written text under a photograph or drawing to anchor the image.
#Circulation- the number of copies sold or distributed to audiences.
#Copy- the basic written before it is incorporated into the magazine or newspaper.
#Cover-lines- summaries of the most enticing features and articles which are inside the magazine.
#Cropping- cutting off parts of an image to emphasize a particular size.
#Editorial- a statement or comment by the editor of a image or newspaper.
#Exclusive- the story is promoted to the audience as only available in this magazine or newspaper.
#Feature- longer then a news story, with more background information and a more individual viewpoint (newspaper); article with some research and depth (magazine).
#Graphics- the use of design for words, symbols or images.
#Gutter- space between pages in centre spread; sometimes used to describe space between two columns.
#Headline- the main heading with the biggest font which relates to the main story.
#House style - rules of a particular newspaper or magazine on spelling punctuation and abbreviation.
#Hybrid- a mixture of genres.
#Layout- design of a page.
#Lure- a small section of a story is printed on the front page and the full story or interview is advertised as continuing inside.
#Master-head- the title at the top of the front cover or the front page which identifies the newspaper or magazine. 
#Mass market product/ audience-a product aimed at a wide range of the population, possibly spanning age, gender and class ( such as one of the television listing magazines).
#Mode of address- the way a magazine or newspaper speaks to its audience.
#Niche product/audience- a product aimed at a specific interest group.
#Sans-serif- a typeface without a bar or "foot".
#Serif- the little bars added to the ends of letters in a typeface.
#Stand-first - the introductory paragraph before the main article.
#Strapline- headline is smaller front appearing over main headline.
#Typeface- a set of text and symbols with a consistent design also called "font" when used on computer.